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Brand Manager

Job Title: Brand Manager
Contract Type: Permanent
Location: Kuala Lumpur, Malaysia
Industry:
Salary: Negotiable
Start Date: asap
Reference: JN -022019-230174
Contact Name: Penny Chong
Contact Email: pchong@argyllscott.my
Job Published: March 05, 2019 01:06

Job Description

Job Description

Position Summary:

The incumbent works across functions within the business unit to drive the implementation of approved brand marketing plan. He/She provides brand knowledge on matters of Marketing and is expected to have a basic knowledge on a broad range of general business and Marketing subjects.

Main Responsibilities:

  • Jointly develop and execute the category long term/short term plan.
  • Assist with all Consumer related crisis management issues
  • Brand positioning - provide brand marketing insight regarding country consumer fit with positioning
  • Work with local Adverting and media agencies to develop brand plans
  • Media and digital strategy planning and execution and build brand engagement via digital media
  • Assist in advertising & promotional budget planning
  • Key resource in driving products innovation and packaging development
  • Develop Consumer Promotions and manage brand Consumer Promotion programs (ABL & BTL)
  • Consumer Insights - identify and propose research plans to address consumer knowledge gaps
  • Review monthly consumer call and complaints data and take action
  • Develop and manage brand Public Relations programs (as appropriate)
  • SKU Portfolio Management: develop recommendations for appropriate brand SKU line up to address competitive environment
  • Costs Savings (Local Manufacture) - provide input to as to brand cost savings opportunities
  • Finished Product Specifications - monitor consumer response to determine if opportunities/needs exist for changes to FPS
  • Price Authorization - Support development of key price recommendation
  • Provide timely customer and consumer feedback to business support team on product quality issue.

Essential Requirements:

  • Minimum of Business Management/Marketing, and at least 5 years exposure to brand management in leading MNC
  • Appreciation and good understanding of ATL Marketing , business management and the inter-relationship between these disciplines
  • Advanced analytical ability and creative
  • Excellent communication and interpersonal skills

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.