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Brand Marketing Manager (Digital)

Job Title: Brand Marketing Manager (Digital)
Contract Type: Permanent
Location: Kuala Lumpur, Malaysia
Industry: Sales & Marketing
Salary: Negotiable
Start Date: asap
Reference: JN -042019-438734
Contact Name: Penny Chong
Contact Email: pchong@argyllscott.my
Job Published: April 09, 2019 02:02

Job description

We are looking for a Digital Marketing Manager or a Brand Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal/global teams
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing or brand marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.