Data-Driven Customer Insights
- Consolidate and analyze data from various sources to create a unified view of HCPs, facilitating data-driven decision-making and improved customer engagement.
- Provide insights related to customer experience management to ensure a consistent and meaningful CX across all touchpoints.
Performance Tracking & Reporting
- Identify problems and opportunities within OC and use analytical models to develop solutions.
- Conduct OC analytics work, including the development of key metrics/KPIs, content and channel performance assessments, and customer behavior analysis with streamlined reporting.
- Develop measurement plans for campaign tactics, both short-term and long-term, in collaboration with key stakeholders.
- Implement scalable, efficient, and automated processes for large-scale data analysis and insights generation.
- Measure the performance of OC campaigns across engagement channels and suggest improvements to campaign effectiveness and channel ROI.
- Create data-driven dashboards with near real-time tracking using BI tools.
- Analyze CX metrics, HCP feedback, survey responses, and content effectiveness, and perform response modeling.
- Assist in developing and implementing data-driven marketing campaigns, optimizing campaigns based on results and revenue opportunities.
- Design A/B testing, scenario analysis, and deep dive analyses to address questions related to OC execution and its impact.
- Provide analytics insights to other members of the local country team to enhance OC campaigns, content effectiveness, and channel prioritization for improved customer experience.
Project Management & Support
- Collaborate with internal Centers of Excellence (COEs) to explore new data sources and data science techniques for OC analytics and activations.
- Develop best practices related to OC analytics and share them with local markets to enhance capabilities.
- Integrate OC dynamics with broader analytics activities to provide a comprehensive view of commercial execution and customer engagement/experience.
Experience & Educational Qualifications:
- Bachelor's Degree in Statistics, Sales, Marketing, or related fields.
- Recommended total experience of 8+ years, including 5+ years of relevant experience in analytics, business intelligence, and data science.
- Thai Nationality only
- Digital Marketing Certifications
- Data Analytics Certifications
Skills & Knowledge:
- Cross-Channel Analytics
- Campaign Analytics & Reporting
- Marketing Analytics & Customer Insights
- Dashboarding and Analysis
- KPI Reporting & Monitoring
- Market & Customer Intelligence
- Predictive Modeling
- Customer Experience Management
- Attention to Detail
- Team Management
- Decision Making
- Stakeholder Management
- MS Office suite
- Data Visualization tools like Tableau, Power BI
- Programming Languages like R, Python
- Data tools
- Database Activity Monitoring (DAM) tools
- Marketing automation tools
- Web Analytics tools
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.