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APAC CMO, Head of Marketing (Global Food Icon)

  • Location: Singapore
  • Salary: S$250000 - S$300000.00 per annum + variable bonus, ++ per annum
  • Job Type:Permanent

Posted 3 months ago

  • Sector: Sales & Marketing
  • Contact: Foo Kin Liew
  • Expiry Date: 03 June 2022
  • Job Ref: JN -012022-466818

A global food icon client is looking for an Asia CMO / Head of Marketing to join its regional office in Singapore.

This innovative and ambitious food icon is leading conversations and making headlines on many industry-first fronts, including digital marketing, social engagements, metaverse, NFT, diversity and inclusion. Globally this food icon rises above Covid-19 impact and is constantly beating analysts' estimates. Importantly, Asia is the behemoth of its global revenue and growth engine.

The Asia CMO / Head of Marketing is a dynamic visionary who can lead the disruptive, creative and digital-led development and execution of the Asia brand strategies and business plans.

This role, based in Singapore, will lead a team of in-country marketing experts whilst report to the APAC MD.

Key responsibilities

  • Develop brand's marketing strategies and roadmap for the Asia markets, driven by insights, innovations, creativity, thinking out of the box, disrupting the stereotypes and norms
  • Lead the overall brand financial planning and forecasting
  • Design and define market calendars and test market programs, reflecting the brand's global vision whilst respecting local nuances
  • Partner with global teams on food innovation and champion the Asia needs and opportunities

Key requirements

  • More than 15 years of marketing experiences with good combition of classical and new-age marketing, preferably coming from digital-led brands/backgrounds
  • Posseses good understanding of the Asia markets
  • Comes with proven track records that have demonstrated excellent marketing creativity, innovations and visionary work
  • Presents natural leadership presence and stature to influence internal and external senior stakeholders
  • Empathetic and authentic people leader

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421