One of the world's leading FMCG company, they are providing of high quality of products and innovation. They are looking for a Loyalty and Consumer Insight Lead to join their team in Thailand. You will be responsible for developing and initiating loyalty program, CRM strategies to acquire consumers, retain consumers, and grow consumers advocacy.
· Lead and develop loyalty marketing strategies, obtain market research, consumer insight, CRM, PR, digital marketing, such as current trends in their niche and the needs and desires of consumers
· Grow customer lifetime value (CLV) via increased customer spend, visit frequency, and customer retention
· Drive desired purchase behaviors across channels, offline, online, CRM event and community
· Analyze and interpret marketing information, consumer research that can be used to acquire and retain new consumers
· Deploy successful CRM, reward campaigns and own their implementation from ideation to execution
· Work collaboratively with digital marketing, BI, brand communication, PR and sales team initiatives to achieve business objectives
· Provide leadership, mentorship and coaching to the marketing organization that fosters an environment of problem solving, improved business practices.
· Master's degree or higher in Business Administration, Marketing or related field
· Minimum 10 year of relevant Loyalty program, CRM, Consumer insight, Digital marketing, Communication experience
· Strategic thinker with strong strategic planning skills, data driven, and analytical skill set for business, competition, sales and marketing
· Entrepreneurial and analytical; effective at managing change in a fast-moving and constantly evolving business
· Fluent in spoken and written both Thai & English
What's on Offer:
· Great package with other benefits.
· Growth career with one of the most successful FMCG company in the world.
· Challenging role to enhance your experiences in FMCG field.
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Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.