Regional Marketing Manager

Job Title: Regional Marketing Manager
Contract Type: Permanent
Location: Hong Kong, Hong Kong
Salary: Negotiable
Start Date: ASAP
Reference: JN -092019-443475
Contact Name: Lok Chen
Contact Email:
Job Published: September 05, 2019 16:28

Job Description

A multinational consumer company with an instantly recognizable brand is currently looking for a seasoned Regional Marketing Manager to join their Hong Kong operation. You will be accountable to initiate the development of the brand and category strategies on a regional level. Moreover, the incumbent will be responsible for developing brand marketing plans and driving a consumer-focused strategy effectively to gain more extra exposures, profitable opportunities and improve the brand positioning within the market.

The successful candidate must have a pro-active attitude, able to work independently with ability to work efficiently with local and regional marketing teams to develop and execute marketing initiatives across the APAC regions.

Key Responsibilities:

  • Support in setting regional brand objectives and priorities aligned with the global strategic brand direction
  • Cooperate with local marketing teams and the Global Brand Team in the development and implementation of campaign plans, brand launches, business objectives, assigned projects, and results metrics
  • Conduct category analysis regarding consumers and competition including the identification of trends
  • Support the region to achieve sales and profit targets consistent with business plans
  • Develop the regional Brand SWOT (Strength, Weakness, Opportunities and Threats) analysis based on regional brand insights (Business Intelligence, Trade Marketing, Licensing)

Key Requirements:

  • Degree holder in marketing, business or related field (MBA preferred)
  • 8+ years of experience in consumer or brand marketing (APAC exposure will be a plus)
  • Strong strategic planning, analytical and conceptual skills
  • Proficiency in MS Office Applications and advanced in Excel
  • Excellent command in English (speaking and written)

If you are interested in exploring this role further, please send your resume to Lok Chen at or call directly on +852 3695 5175 for a confidential discussion.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.