Trade Marketing Manager (FMCG) - Candidates from Trade Marketing or Category Manager are welcome to apply.
- This position is responsible for channel strategies, activity and promotion development, and monitor the implementation of all activities in order to support brand and sales to achieve sales target, and outstanding in-store presence.
- This position also leads category management in General Trade and Specialist Trade channels
- In addition, help Customer Development Manager in some managerial areas such as budgeting, planning, team development, and other projects.
Develop channel strategies, promotion/pricing strategy, distribution strategy, merchandising and planogram guidelines for Modern trader or General trade and Specialist channels, work closely with sales/channel managers.
Provide recommendations on actions that strengthen position in the category, and improve distribution.
Help Customer Development Manager to develop trade marketing year plan (including CP & DE budget planning) which aligns with Brand strategy in order to achieve OP target
Co-ordinate with Marketing, Sales, CS, Planner, Factory and other functions for activity / new product launch / promotion alignment
Lead category management process with key customers in general trade and specialist channels, including scorecard setting, data analysis and activity proposal, as well as business review presentation.
Contribute to category marketing plan development by providing input, customer & category analysis and promotional strategy
Analyse data and information related to customers/channels/competitors and update market situations to related parties
Bachelor Degree's degree in business administration, marketing or related fields
Strong commercial understanding of business issues/opportunities
Strong understanding of sales and marketing strategy and planning issues
Strong analytical skills with ability to develop strategies, tactics and measurable implementation
Able to travel within Thailand regularly
Fluent communication in both Thai and English
At least 3-5 years of working experience
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.