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Consumer & Shopper Insight Manager - Top FMCG Globally

Job Title: Consumer & Shopper Insight Manager - Top FMCG Globally
Contract Type: Permanent
Location: Bangkok Province, Thailand
Industry:
Salary: Negotiable
Start Date: ASAP
Reference: 172245
Contact Name: Sittikarn Valee-ittikul
Contact Email: svaleeittikul@argyllscott.co.th
Job Published: May 02, 2018 11:48

Job Description

Responsibilities:

  • Lead insights team for commercial supports on JV organization in the scope of Consumer and Shopper insights for usage of insights in decision-making throughout the organization
  • Provide analysis base on insights to support sales & marketing in strategic plans and AOPs
  • Provide the evaluation of promotions towards the objectives and provide insight based recommendation
  • Add value to knowledge sharing by connecting the dots about the shopper and customer to show cumulative knowledge.
  • Support CU on shopper research and led local shopper research when required
  • Research Agency Management and manage project within approved budget
  • Understands and interprets research methodologies and results to ensure timeline, accurate and effective insights as the basis for decision-making across core research disciplines of
    • Continuous data (e.g. retail audit, consumer panels and brand tracking)
    • Ad hoc consumer studies (Qualitative and Quantitative)
    • Secondary data source - published data and reports
  • Serve as the shopper "navigator" by providing thought partnership with category, trade marketing and providing a holistic view of the shopper by category/customer
  • Communicate and embed learning to increase the impact of shopper insights into action by making them relevant to the Sales/Customer strategy.
  • Monitor and track brand/pack/price/distribution performance for all channel of distribution

Qualifications:

  • Bachelor or Master in marketing, business, or related fields
  • Over 3 years of proven experience in insights and or research fields (Tracking and Quantitative skills)
  • Strong analytical and presentation skills
  • FMCG knowledge is a must
  • Excellent communicator
  • Computer literature in Microsoft office and SPSS

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.

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