The Digital Analyst is responsible for gathering and analyzing data using various analytics platforms across multiple digital channels, synthesizing the data for internal teams, and creating actionable reports for clients.
The ideal candidate will not only be able to report on data but pull meaningful and actionable insights out of any dataset.
Analyze data to translate multi-channel digital marketing program (website traffic, social media, digital advertising, SEM, SEO, email, etc.) KPI's using analytics platforms.
Collaborate with team members to provide data insights and improvements to optimize toward marketing goals, campaign spending, and user experience across digital channels.
Conducting and monitor A/B tests across digital channels using tools such as Google Optimize, to optimize on-site conversions and engagement.
Develop and execute measurement and implementation plans for new and existing clients.
Produce scheduled analytics reports on campaign and site performance.