A fantastic opportunity has arisen, to be a part of one of the largest providers of community-based social care services in the UK. Reporting to the Marketing Director, the Senior Digital Marketing Manager you will be responsible for the entire digital commercial strategy and capability to deliver, This will include; managing the whole digital landscape (direct and affiliates) assets; websites, social media, PPC advertising, SEO, content management, user experience and commercial/digital analytics.
The successful applicant will be a key part of a newly formed marketing team and will be pivotal in architecting, building and delivering a 'fit for purpose' commercial digital function to support current and future business needs
You will Maintain and update current suite of websites ensuring that content is up to date & accurate, error free and conveys the right messaging, Work with mar comms team to align content & messaging and publish via CMS, Hootsuite, Facebook etc and improve web rankings through PPC & SEO improves. Develop PPC strategy & recommendations including trade marking, ad copy, search term bids etc deploying quick wins to drive success as well as Develop SEO strategy & recommendations options for content improves, blog activity, site relevance deploying quick wins to drive success.
The successful candidate will have a broad range of leadership, business and marketing skills as well as be Prepared to be the digital champion in the business and ensure that what we deliver is grounded in customer need and commercial gain. A strong digital, commercial and ecommerce approach that will building the right marketing/ecommerce function to support an innovating and growing business