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Senior / Marketing Manager, APAC

Job Title: Senior / Marketing Manager, APAC
Contract Type: Permanent
Location: Hong Kong, Hong Kong
Industry: Retail
Salary: Negotiable
Start Date: ASAP
Reference: JN -082018-174788
Contact Name: Lok Chen
Contact Email: lchen@argyllscott.com.hk
Job Published: October 15, 2018 08:41

Job description

Our client is an international luxury fashion house founded over half a century ago. They have been specializing in ready to wear & accessories for both Men and Women. Currently they are seeking for an experienced individual to continue telling their story and lead the Marketing function for the Asia Pacific region.

Key Responsibilities:

  • Responsible for regional marketing initiatives and for the development and implementation of the yearly marketing plan;
  • Develop knowledge of customer profile and perception of stores, through in and off store initiatives in order to broaden the brand's customer base within APAC Region;
  • Conduct the necessary marketing studies and defines marketing action plan in order to understand customer needs and meet/exceed their expectations;
  • Work closely with APAC retail team to ensure sales strategies support the requirements needed, at any level, to achieve the sales target of each DOS;
  • Manage and drive all PR & Events within APAC region, (ie. Instore or off-store event & VIP activities, etc.);
  • Develop and maintain media relations and manage media partners and channels;
  • Responsible for the budget management of Marketing/PR activities in APAC.

Key Requirements:

  • Degree in Communications, PR/Marketing or related disciplines;
  • 8-10 years of experience in PR and Event management;
  • Excellent communications skills and excellent command of written & spoken English, Mandarin and Cantonese;
  • Possible background: Luxury or Event/PR management companies / Knowledgeable and with strong business acumen;
  • Dynamic, highly sociable, resourceful and self-motivated.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.