Corporate Brand Lead (170K)

Our client, a leading global FMCG company is looking for a Corporate Brand Lead to join their dynamic team.

Job Description:

· Develop a compelling brand vision, messaging, and positioning that deeply aligns with our business objectives.

· Create and enforce comprehensive brand guidelines, ensuring a uniform visual identity across all platforms and materials.

· Conduct in-depth research to gauge public perception, analyze competitors, and pinpoint opportunities to fortify our brand's standing.

· Develop persuasive brand messaging for diverse communications, including web content, advertising campaigns, corporate materials, and social media.

· Educate and empower employees across all departments to embody our brand values and messaging.

· Oversee the creation of corporate profiles, multimedia content, and presentation templates.

· Proactively track brand reputation and sentiment through various tools, addressing potential issues swiftly.

· Partner closely with marketing teams across all business units to seamlessly integrate brand strategy into their campaigns.

· Identify and implement opportunities to refresh and advance our brand, keeping it dynamic and relevant to evolving consumer needs.

Requirements:

· Minimum 7 years of work experience corporate communication, public relations, or related fields

· Proven ability to drive alignment and foster collaboration across diverse teams.

· Keen eye for detail and the ability to adapt messaging for various stakeholders.

· Proven ability to make sound decisions and prioritize initiatives that contribute to organizational success.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.