Client & Marketing Analytics/Insurance/40 - 65K P/M/PERM

Regional Client & Marketing Analytics Partner

Location: Hong Kong

Reporting To: Regional Chief Client Experience & Marketing Officer

Target Experience: 5 to 7 years (Mid-Senior Level)

Position Overview

A leading multinational insurance instituition is seeking a business-minded Regional Client & Marketing Analytics Partner to bridge the gap between technical data outputs and commercial strategy. Reporting directly to the regional C-suite, this position anchors performance measurement, reporting routines, and AI-driven insights across client experience, brand performance, and digital marketing initiatives across Asia.

This is an insight-to-action role designed for an analytics professional who understands full-funnel consumer journeys, campaign-to-sale linkages, and commercial outcomes—moving beyond static dashboard creation to drive decision-making.

Key Responsibilities

• Strategic Business Alignment: Partner with regional business leaders across Marketing, Brand, Operations, and Distribution to translate commercial objectives into clear KPI frameworks, business intelligence routines, and actionable recommendations.
• Full-Funnel & Marketing Analytics: Measure and optimize end-to-end customer lead journeys (awareness, consideration, and Online-to-Offline conversion), linking media inputs to actual pipeline and revenue outcomes.
• AI & Workflow Enablement: Help design and operationalize AI-enabled analytics and agentic workflow solutions that automate insight generation, enabling faster feedback loops and test-and-learn execution.
• Next-Best-Action Strategies: Support Next-Best-Action, Next-Best-Message, and Next-Best-Channel frameworks by translating behavioral data into targeted, hyper-personalized engagement strategies.
• Data Ecosystem Collaboration: Collaborate with Regional Data & Analytics (D&A) and IT teams to refine data sources, API integrations (e.g., Supermetrics, Windsor.ai), and MarTech platforms, ensuring reliable, automated reporting routines.

Candidate Profile & Qualifications

• Tenure: Exactly 5 to 7 years of hands-on experience in analytics, business intelligence, or performance management.
• Domain Focus: Strong foundation across general data, BI, MI, and dashboarding, with specific depth in Marketing & Client/Customer Analytics.
• Business-Side Mindset: Strong commercial orientation with the ability to navigate unstructured business problems and frame data around commercial outcomes (this is an analytics & business translation role, not a data engineering role).
• MarTech & BI Stack:
• Visualization: Advanced Tableau or Power BI.
• MarTech & Web Analytics: Familiarity with platforms such as Adobe Experience Cloud (Adobe Analytics, Marketo, Adobe Target), Google Ads, Meta, Sprinklr, or Qualtrics.
• CRM & Integration: Exposure to Salesforce, lead capture mechanics, and marketing data connectors.
• Technical Foundations: Practical knowledge of SQL, Python, Excel, and baseline data lake/warehousing concepts (AWS/Azure) to effectively interface with technical engineering teams.
• Industry Background: Open to consumer-rich, data-heavy environments including CRM/loyalty programs, digital-native consumer platforms, retail banking, agency/consultancies (with an Adobe practice), telcos, or regulated financial services. Insurance background is not required.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.