Debit Cards Benefits Manager

KEY RESPONSIBILITIES

Product and CVP Management

• Own and evolve the debit card product value proposition across key customer segments (Emerging Affluent, Affluent).
• Identify customer needs, usage drivers, and pain points to inform product enhancements and CVP refresh initiatives.
• Conduct ongoing competitor and market benchmarking to ensure product relevance and differentiation.
• Drive initiatives to increase debit card activation, usage frequency, and spend penetration.
• Monitor portfolio performance metrics and identify opportunities to optimise customer engagement and profitability.
• Support campaigns and offers in collaboration with marketing and benefits teams to stimulate everyday usage.

Benefits and Partnership Execution

• Implement and manage card benefits programs across debit and credit card portfolios.
• Support CVP refresh initiatives by identifying, refreshing, or rationalising benefits aligned to target segments.
• Ensure benefits are clearly positioned within the overall card value proposition.
• Work closely with network partners, vendors, and internal teams to deliver debit card features and enhancements.

WHAT YOU BRING

• Bachelor's degree in Business, Finance, Marketing, or a related field.
• 5 to 8 years of experience in cards product management, preferably in debit cards, payments, or consumer banking.
• Strong understanding of debit card mechanics, payments flows, and regulatory considerations.
• Proven ability to manage multiple initiatives and stakeholders in a matrixed environment.
• Strong analytical, communication, and project management skills.

KEY COMPETENCIES

• Excellent project management and cross-functional collaboration skills.
• Detail-oriented and execution-focused.
• Strong organisational and time management skills.
• Ability to manage multiple programs simultaneously under tight deadlines.

Argyll Scott Asia is acting as an Employment Business in relation to this vacancy.