Senior Marketing Manager, FMCG (THB 400K)

Our client, a leading global FMCG company renowned for its consumer-centric brands, is seeking a Senior Marketing Manager. This pivotal role drives strategic growth and portfolio leadership within a dynamic local market, shaping the future of established product categories. We are looking for an entrepreneurial leader passionate about market insights and brand building.

Key Responsibilities

· Define comprehensive marketing strategies and identify new growth opportunities across diverse product categories for a key market, ensuring portfolio harmonization, profitability, and market relevance.

· Represent the local market's strategic needs, providing insights to global and regional teams to drive relevant innovations and develop compelling communication materials.

· Own and drive the annual marketing and financial planning cycle, including promotional spend management, while leading new product development validation and communication initiatives for the market.

· Cultivate an entrepreneurial mindset to achieve business goals, adapting plans decisively to navigate competitive shifts and evolving market dynamics.

· Oversee media and digital agency partnerships to craft optimal media strategies and consumer journeys, ensuring efficient spending aligns with business objectives.

· Lead and mentor a high-performing team, setting priorities, fostering career development, and supervising day-to-day execution across marketing analytics, precision marketing, and launch plans.

Requirements

· Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

· At least 10 years of progressive brand or product management experience within multinational FMCG environments, including multi-category leadership.

· Demonstrated strong analytical acumen, strategic thinking, and project management capabilities.

· Excellent command of both Thai and English

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.